BMW / FNATIC
BWM entered the world of Esports with a bang, sponsoring the Real Madrid of Esport teams - Fnatic.
We took Fnatic’s biggest star and FIFA World Champion Tekkz and his friend Showery away from the world of gaming so they could switch of, unwind and feel the benefit of finding that all important balance in life. Role models to millions of young gamers, Tekkz was able to send out an important message to the gaming community globally.
Drive is the Difference is about taking time away from the sport to find balance, so you feel recharged and full of drive when you get back to the competitive space.
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