Fernando Alonso helmet takeover

As lead sponsor the Aston Martin Formula One team, Aramco created an opportunity for a complete livery take-over of Alonso’s helmet ahead of the Vegas GP. A once in a lifetime opportunity for Aramco to take full advantage of their newly refreshed brand world.

Along with the livery, we recorded a ‘day in the life' diary’ of the helmet, from the moment Alonso collected it, to its journey into the pit-lane before wearing it for the race itself.